The BizCATS REVIEWS: HOOTSUITE – How to Manage Your Social Network Marketing
If you’re just getting into social media marketing, or even if you’re experienced, a huge drawback is that it can be a real pain to manage. Login and post to your Facebook Fan Page; login and post to Twitter; login and post to LinkedIn; login and post to … more new services every day. And then, of course, you want to see if anyone out there is responding or passing your posts along, or just saying something about you or your company. Probably worthwhile but way too much work and time for someone who’s crazy busy trying to run a business.
The good news is that there are products that “aggregate” all your social media postings in one place – create a single post and automatically have it go everywhere you want with a single click. These same “aggregators” will also do all the “watching” for you. Selecting and using a good social media marketing aggregator tool really is one of the keys to success with these new technologies. The BizCATS favorite and “best pick” is HOOTSUITE (www.hootsuite.com).
Hootsuite is free (of course) in the basic edition with a low-cost enterprise edition available for larger companies. Using it is as simple as putting in your social media accounts and preferences a single time. When you write a post Hootsuite asks you where you want to send it – your Facebook page, Twitter, LinkedIn, or somewhere else. Select all, some, or just one and you’re done. And a quick look at the Hootsuite screen is all you need to see what folks are saying about you. Hootsuite is a cloud application quickly accessed thru your internet browser.
We’ve watched Hootsuite for some time as well as being an active user. One thing that’s impressive is that in their ultracompetitive product space, the company consistently brings out improvements and enhancements – even to the free version! Their latest announcement brings some great new features in the Social CRM arena that will be of real interest and value to many of us. Here’s a comment from their recent product release info …
Social CRM
The line between customer relationship management, technical support and promotional messaging is blurring as customers seek and expect interactions across multiple channels. HootSuite’s newest update adds tools to help learn about your audience and engage them with the information they desire.
There’s lots of choices out there but our best pick for Social Media Aggregator is HOOTSUITE. Give it a try and let us know what you think!
– Tim
Tags: best social media picks, Hootsuite
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[...] This post was mentioned on Twitter by Tim McMahon, BizCATS. Tim McMahon, BizCATS said: Manage your social media marketing with HOOTSUITE – our "best pick" http://lnkd.in/Z4uWMs [...]
[...] roundup answers some questions and perhaps raises some for discussion too. Read on.Tools and TrendsManaging your social media. OK. You know you need social media for your small business: Facebook, Twitter and probably more. [...]
[...] Managing your social media. OK. You know you need social media for your small business: Facebook, Twitter and probably more. But how do you go about managing it all? How do you schedule and monitor and keep track of streams of communication and interaction on all these channels without loosing focus on your main business? What if there was a tool that helped you do it all? See this product review from Tim McMahon. TheBizCATS.com [...]
[...] Managing your social media. OK. You know you need social media for your small business: Facebook, Twitter and probably more. But how do you go about managing it all? How do you schedule and monitor and keep track of streams of communication and interaction on all these channels without loosing focus on your main business? What if there was a tool that helped you do it all? See this product review from Tim McMahon. TheBizCATS.com [...]
[...] Managing your social media. OK. You know you need social media for your small business: Facebook, Twitter and probably more. But how do you go about managing it all? How do you schedule and monitor and keep track of streams of communication and interaction on all these channels without loosing focus on your main business? What if there was a tool that helped you do it all? See this product review from Tim McMahon. TheBizCATS.com [...]
[...] Managing your social media. OK. You know you need social media for your small business: Facebook, Twitter and probably more. But how do you go about managing it all? How do you schedule and monitor and keep track of streams of communication and interaction on all these channels without loosing focus on your main business? What if there was a tool that helped you do it all? See this product review from Tim McMahon. TheBizCATS.com [...]