The BizCATS REVIEWS: VIDDLER – Drive Your Website and Social Media Message with Video!

Video is a great way to make your website or social media sites really POP!

The BizCATS REVIEWS: VIDDLER: Best Pick for Creating Website Video

Video on your website can be a powerful tool. It might be a quick little welcome message to your customers, a “how to” tip, breaking news, or almost anything else you could come up with that will catch the attention of your viewers or customers and increase the time they spend on your site. We often put the important info that we want viewers to notice in bolded or colored text (hoping they’ll notice the message) but it’s nowhere as powerful as a video message that says “Have you heard about our new …?”

In fact the popular social media sites, like Twitter and Facebook, now support video postings – something that can really make you stand out from the crowd, especially if you have a facebook fan page!

Today, the kind of videos people like to watch are not the slick, overproduced video segments featuring a clearly hired announcer in front of a fancy background. In fact, the ones that seem to work the best are more “plain folks” in style – a simple, clear, sharp video with a real person who cares about the message he or she is trying to get across … in other words, probably YOU.

What’s neat today is that with just a few free minutes you could produce a daily or weekly video clip to keep your online marketing presence alive and vibrant, and do it for free with you PC webcam + VIDDLER (www.viddler.com). Once you complete a free registration it’s as easy as clicking the “Record” button on the site and talking to your computer. Don’t like the result? Just click re-record. Once you’re happy, Viddler saves your video on their site and gives you a link or website embed code that you can use on your site or post on your favorite social media sites. This is far easier than taking video of yourself with a camera, capturing on your PC, then uploading to the internet!

There are other sites that do this, of course. YouTube and Vimeo just to name a couple. We’ve tried them all a number of times but so far Viddler has proven for us to be the easiest and least trouble-free. Some of the others had inaccurate audio synching during playback once saved – in other words, we couldn’t tell until the finished video was actually out there.

Business Bottom Line: Video is a powerful online marketing tool, especially when it’s from a real person with a real message. To create and get your video message out there, you need a recording/storage service and a webcam – use the one built into your laptop or spend $50 bucks or so for a mid-range quality webcam that you plug into your PC or Mac. Now all you have to do is think of something to say! And remember this, you absolutely, positively, most-definitely will hate how you look and sound – guaranteed! So get a friend or business associate to look at the results with you and listen to what they say. Also, it gets easier (and better) with time …

– Tim

Tags: best cloud apps, best social media picks, best web tool picks, Viddler